Examples of this are HubSpot and Salesforce. Often this same term is used to also describe the software which helps manage this relationship, hence it is called ‘the CRM’. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. The goal is simple: Improve business relationships to grow your business. The acronym stands for Customer Relationship Management.Ĭustomer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. Even at small scale this can be hard to manage, so let’s tidy this up a bit. These lists may overlap in some cases, some records will be new, some old, some will have logged in recently, some not. You’ll have a list of users in your users table, possibly a different list in an Invitations table, maybe another list in a system where you send newsletters ‘about’ your product, a list of people you’ve contacted separately via email, and over time, others lists from other products you build. Once you start to get people signing up to your cool new app, you’ll find you have a new problem.
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